Israel was once known as the start-up nation and as an exporter of television shows. Yet, in recent years we seem to have become famous for having elections. For those of you who have not been following — over the past two years, Israel’s political system has been in total gridlock, resulting in four election campaigns. Campaigning in such an environment is a challenge in many aspects, but it is incredibly challenging creative-wise - what can you say that is new the fourth time around?

As COVID-19 started and flights stopped, yet another election in Israel was announced. This was…


There is no way to survive 2020 without some humor. It can help explain complicated issues, encourage safe behavior, and ease the tough days. Comedy has never been more critical than in 2020. It’s a creative tool to push institutions, politicians, and nations to re-think topics and make urgently needed changes. The Finger Awards honor those who have mastered that craft and share their achievements — no matter where on the globe they are. From race, gender, environmental issues, and more, if they use comedy to make it better, we want to finger them.


I won’t claim to have a superpower, but after all the years as a user and a viewer, I am really good at identifying upcoming hits.

Both on TV and digital — I have a fantastic record of determining whether an idea/product/series/service/program is exciting and will appeal to a broad audience (you can check out my pretty decent track record over the years on Huffington Post, Medium, and some other publications).

With some experience, knowledge, and that ever-elusive gut feeling, I can usually sense whether there is enough depth, appeal, and a development arch to make something more than just…


If there is one good thing you can say about social media is that comedy now is no longer generated solely by a select group of privileged white males. These days, even a granny from Bumfuck, Montana can tweet and effortlessly entertain people on the other side of the world. If she has some luck, a pithy tweet, and the right timing, the road to her 15 minutes of fame is paved. Easy it ain’t, but not impossible either.

Exactly a decade ago, I published a piece in the Huffington Post, that later went viral, under the title: Ten Ways…


The spread of the COVID-19 is horrifying and extraordinary, but it seems less viral than the jokes at its expense. Maybe it’s the boredom we’re all feeling in quarantine, or that this stressful situation has gotten people’s minds racing, but over the last few weeks, creativity has exploded.

The void the late-night shows left was quickly filled by our contact list. Some are funnier than others, others well… dad jokes are not coming exclusively from your father.

However, some people are taking it one step further and using comedy as a tool to convey important messages. …


I love the old Danish saying that it’s difficult to make predictions, especially about the future. Since Corona came into our life and turned it on its head, I found myself having an in-depth conversation with media people on all levels, from every angle, from India, England, the United States, Germany, Israel, and more. What started as standard conversations of commiseration ended up giving me some challenging prognoses, insights, and unexpected thoughts. I don’t necessarily agree with everyone, but they gave me a lot of food for thought about the day after the pandemic, which I thought I’d share. …


Following my previous post about the books about storytelling that I loved, I was asked to share more resources that I use to expand my knowledge and stay updated. As always, I don’t believe in keeping it to myself and more than happy to share.

I usually start my day by listening to a podcast about storytelling/TV/Content/OTT on my way to work. So here is the list of the six essentials podcasts about media.

Just like last time — leave a comment if you think I missed anything. I’m always happy to discuss the future of content and to learn…


I just love books. And of all books, I especially love books about the content industry. TV, New media, platforms, business models, talent management — I’m not very picky. I love to read predictions about the media industry and analyses of channels’ strategies. I like stories about the evolution of genres and love it when executives share their mistakes. After all, even though content is my career, I am, first and foremost, a passionate audience who is thirsty for a good story, and the content industry is full of those. …


It was George Orwell that once said that every joke is a tiny revolution. Well, in a world run by childish clowns, it is up to comedy to stand up and take up the mantle of the responsible adult. After all, comedy is at its best when it makes people think as much as laugh. If you can make the audience laugh at something, they will take a closer look at it. This is the idea behind The Finger Awards that were awarded earlier this month at the Content London 2019 conference.

The Awards are a first of a…


Last week, at SXSW festival in Austin, Texas, Comedy for Change held a special panel on the strange relationship between comics and the current US president. Or as Trump probably would have called it “the best panel in the history of panels before the largest audience ever gathered”.

Omri Marcus

Makes Things Interesting

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